Multifamily Marketing

After helping build over 100 apartment communities, we wanted to share what it takes in multifamily apartment marketing to scale your reach and convert prospects to tenants—collaboration, technical know-how, with a dash of creativity. After running over 10,000 tests, Tenant Ads developed a multifamily marketing strategy that works.

There are many tools for multifamily apartment marketing and sales. Every apartment complex has to have a unique look with branded websites, many professional photos, unit 3d walk-throughs, and fast and reliable ways to capture prospects. A system that tracks and delivers actionable marketing signals helps convert leads to tenants.

Build A Multifamily Website

Your multifamily community website is one of the most critical tools in your marketing arsenal. It's often the first point of contact between you and a prospective resident, so it's essential to make sure it makes a good impression. 

Seamless. We make the process easy with a single point of contact.

Efficient. Capture leads to lease creation

It's essential to have a responsive design that looks good on all devices.

Keep in mind that after 3 seconds of loading, up to 75% of prospects can never return.

Ensure your site is easy to navigate and has a comprehensive tracking system

Personalize customer journey will guarantee success

Prioritize Your Multifamily Marketing Ideas

Increasing your reach begins with setting up your presence on Google my Business, Bing Maps, Apple Maps, Yelp, Facebook & Instagram, LinkedIn, Tik Tok, and YouTube to solidify your apartment brand.

Some social media platforms will work better than others, depending on the type of community being marketed. For example, Facebook is great for all types of multifamily communities, while Instagram may be more suited for properties with luxurious amenities or a strong sense of community. Consequently, multifamily living communities need to have a solid online presence. 

Ideas that Grows Lease Creation

Multifamily Plan

To succeed with a digital-first approach to multifamily community growth, you must understand how your audience uses technology and their needs. You also must consider what would help if you also thought about which platforms will be most effective for each customer journey stage. A recent National Multifamily Housing Council study found that 80% of apartment seekers use a mobile device during their search.

As you consider a digital-first approach for your multifamily marketing, it’s essential to understand what that means for your team and how you’ll execute the strategy. Here are five things to keep in mind:

1. Define Your Objectives and Outcomes

When approaching any marketing campaign or effort, it’s essential to define what success looks like from the outset. With a digital-first strategy, this is especially important as you’ll likely be relying on multiple platforms and touchpoints to reach your audience. For more information, check out these multifamily case studies that show one-by-one steps on how to grow your community.

2. Develop a Comprehensive Strategy

A digital-first approach requires a comprehensive strategy that considers all the different ways your audience consumes information and how you can reach them across multiple channels. This strategy should consider everything from paid advertising to search engine optimization (SEO), email marketing, and beyond.

3. Invest in the Right Technology

You’ll need to invest in the right technology to execute a successful digital-first strategy. This includes a responsive and mobile-friendly website, a robust email marketing platform, and tools for managing your SEO and paid advertising campaigns.

4. Create Quality Content

Creating quality content that resonates with your audience is one of the most important aspects of a successful digital-first strategy. This content should be informative, helpful, engaging, and optimized for the channels and platforms you use to reach your audience.

5. Measure Your Results

As with any marketing effort, measuring your digital-first strategy's results is essential to ensure it achieves the desired outcomes. Use analytics tools to track website traffic, conversion rates, and engagement levels. This data will help you adjust your strategy as needed and ensure you’re on track to achieve your objectives.